Range Digital | Growth Agency

The Results

200%

Increased App Installs

Over the course of one year, Range helped the business increase app installs by 36% without ANY increase in advertising spend, growing from 550.4K to 750.3K app installs.

50% Conversion Rate Increase

We improved the the app install conversion rate by 50% through the implementation of a monthly testing strategy and data-informed creative units.

Growth chart displaying an increase from 550,400 to 750,300.

Our Approach

Targeted App Install Journeys

We launched web-to-app Journeys using the mobile measurement and deep linking platform, Branch, to effectively target the right audiences.

Creative Development and Testing

Our team created an extensive multivariate testing strategy and tested engaging creative options to optimize performance and maximize app installs.

Audience Development and Testing

We presented unique creative units based on each user’s source and on-site actions, which improved conversion rate significantly.

More Growth Studies

growth study 5

A Link Governance Story

A leading software company needed a partner to improve deep linking accuracy, ensure compliance with link parameter conventions, and enhance measurement for mobile app campaigns.

ANALYTICS

TRACKING STRATEGY

LINK GOVERNANCE

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growth study 6

A Customer Acquisition Story

A food delivery company engaged Range to drive new customer acquisition while establishing a more accurate market-by-market view of customer acquisition costs.

Paid Media

MULTIVARIATE TESTING

APP & WEBSITE OPTIMIZATION

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growth study 7

An Incremental Revenue Story

An eCommerce sticker company needed a partner to build a headless Shopify Plus storefront using the MERN stack.

WEBSITE DEVELOPMENT

HEADLESS COMMERCE

ANALYTICS

Learn More

growth study 8

An Organic Traffic Story

A foodservice group purchasing organization hired Range to build a website that improved the customer experience and boosted organic search.

WEBSITE DEVELOPMENT

CUSTOMER EXPERIENCE

ANALYTICS

SEO

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growth study 9

A Qualified Leads Story

A digital signage provider needed a strategic partner to enhance lead quality by refining and optimizing paid media campaigns for greater relevance and impact.

Paid Media

MULTIVARIATE TESTING

Website Optimization

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growth study 1

A Revenue Story

A B2B apparel company needed a partner to build a scalable ecommerce solution, drive revenue growth, and continually test and optimize.

website optimization

paid media

MULTIVARIATE TESTING

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growth study 2

An Expansion Story

A healthcare company partnered with Range to drive market expansion, increase new customers, and maintain cost efficiency as it continued to scale.

website optimization

paid media

MULTIVARIATE TESTING

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growth study 3

An Increased Sales Story

A luxury auction platform sought a strategic partner to increase its high-income buyer base, attract more sellers, and improve ad performance.

Paid Media

MULTIVARIATE TESTING

Website Optimization

Learn More

View All Growth Stories

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Iterable Implementation

We’re Iterable experts; configuring settings, training teams, and managing campaigns for emails, push notifications, in-app messages, and more. Our expertise covers workflow building, dynamic content personalization, and analytics for campaign optimization.

Personalized, Cross-channel Engagement

We help your organization personalize messages based on behavior, preferences, and lifecycle stage. Our approach leverages Iterable’s audience segmentation and advanced AI capabilities across push notifications, SMS, in-app and embedded web messaging.

Cross-Platform Integration

We seamlessly integrate Iterable with CRM systems, data warehouses, customer support tools, and e-commerce platforms for unified customer views and synchronized marketing across channels. Custom integrations using Iterable's APIs and SDKs are available.

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Marketing Automation

We automate marketing with Iterable, creating AI-driven and trigger-based campaigns based on customer behavior and preferences. Our advanced segmentation ensures targeted and effective messaging.

Reporting & Optimization

Using Iterable analytics and 3rd-party tools, we support your team in attribution and tracking performance in alignment with business goals, uncovering insights, enabling ongoing A/B testing, and making data-driven adjustments to your campaigns for continuous improvement and optimization.

App Languages & Platforms

We excel in native app development for iOS (Swift, Objective-C) and Android (Kotlin, Java), integrating Iterable's SDK for push notifications. We also work with cross-platform frameworks (React Native, Flutter, Xamarin) and offer hybrid app development (Ionic, Cordova) with Iterable integration for a seamless, secure, and efficient experience.

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